{"product_id":"novus-mens","title":"Novus Mens","description":"\u003cp\u003eWild feet, wild style. The Novus is a lightweight, multi-terrain men's barefoot trainer that stands up to city living. An everyday classic in waiting.\u003c\/p\u003e\u003ch4 class=\"active\"\u003eProduct Info\u003c\/h4\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch5 class=\"outersole-heading\" data-content-type=\"heading\" data-appearance=\"default\" data-element=\"main\" data-pb-style=\"YYU62WI\"\u003eOUTDOOR ESC MICHELIN© OUTSOLE\u003c\/h5\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe wild sole for wild adventures.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan data-attr=\"sole-base\"\u003e2.5mm\u003c\/span\u003e\u003cspan data-attr=\"sole-base-tooltip\"\u003eVivos are designed with thin soles to help reconnect you with the ground, and provide flexibility for strong, healthy feet.\u003c\/span\u003e\u003cspan data-attr=\"lug-height\"\u003e7mm\u003c\/span\u003e\u003cspan data-attr=\"lug-height-tooltip\"\u003eLugs are the raised parts of the sole, carefully designed to provide traction and grip.\u003c\/span\u003e\u003cspan data-attr=\"long-description\"\u003eThe Outdoor Esc Michelin? Outsole has a 2.5mm base and 7mm lug height, engineered to maximise ground feel and traction. Made from high performance rubber with an aggressive off-trail lug design, this sole gives feet the strongest grip, even in the most challenging environments. When you��re climbing hills (or mountains), the articulated toe lugs act like claws, while the essential heel lug provides a critical break for steep descents.\u003c\/span\u003e\u003cspan data-attr=\"short-description-heading\"\u003eWelcome back the wild.\u003c\/span\u003e\u003cspan data-attr=\"short-description\"\u003eHuman beings aren��t separate to nature, we are nature. When we listen to it's rhythm and connect to its intelligence, we thrive. It's time to get outside and rewild.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch5 data-content-type=\"heading\" data-appearance=\"default\" data-element=\"main\"\u003eCORK \u0026amp; RECYCLED PU INSOLE\u003c\/h5\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Everyday Cork \u0026amp; Recycled PU insole is made from recycled PU, topped with a layer of naturally antibacterial cork.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch5 data-content-type=\"heading\" data-appearance=\"default\" data-element=\"main\" data-pb-style=\"C0TJHIQ\"\u003ePUNCTURE RESISTANT\u003c\/h5\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Pro5 Puncture Resistant finish is a lightweight and flexible 0.8mm layer on the sole. Protective underfoot to keep painful bits out, but still letting all the feeling in.\u003c\/p\u003e\u003ch4\u003eMATERIALS \u0026amp; TRANSPARENCY\u003c\/h4\u003e\u003cbr\u003e\u003cp class=\"product-info-wrapper\"\u003e\u003c\/p\u003e\u003cp class=\"inner-txt\"\u003e\u003c\/p\u003e\u003ch5\u003eUPPER\u003c\/h5\u003e\u003cp\u003eVamp, Quarter, Tongue, Collar, Eyestay (100% Metal Free Leather)\u003c\/p\u003e\u003cp class=\"product-info-wrapper\"\u003e\u003c\/p\u003e\u003cp class=\"inner-txt\"\u003e\u003c\/p\u003e\u003ch5\u003elining\u003c\/h5\u003e\u003cp\u003eCollar and Tongue Lining (100% Metal Free Leather)\u003c\/p\u003e\u003cp class=\"product-info-wrapper\"\u003e\u003c\/p\u003e\u003cp class=\"inner-txt\"\u003e\u003c\/p\u003e\u003ch5\u003eLaces\u003c\/h5\u003e\u003cp\u003e100% Organic Cotton\u003c\/p\u003e\u003cp class=\"product-info-wrapper\"\u003e\u003c\/p\u003e\u003cp class=\"inner-txt\"\u003e\u003c\/p\u003e\u003ch5\u003einsole\u003c\/h5\u003e\u003cp\u003eCork 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